Tilda Publishing
Tilda Publishing
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195
10
34
609
5
COUNTRIES
YEARS
CATEGORIES
SKUs

DAYS
from which we localize products
for the Russian market
in the product
classifier
for turnkey packaging development
of localization experience
market-ready products launched in 2025
195
10
34
609
5
COUNTRIES
YEARS
CATEGORIES
SKU

DAYS
from which we localiz
products
for the Russian market
in the product
classifier
for turnkey
packaging
development
of localization experience
market-ready products launched in 2025
195
10
34
609
5
COUNTRIES
SKU

DAYS
from which we localize products
for the Russian market
in the product
classifier
for turnkey packaging development
of localization experience
market-ready products launched in 2025
YEARS
CATEGORIES
About Markussia



We are your partners in product localization for the Russian market.

OUR MISSION is to eliminate barriers between a product and the customer, wherever they may be.

Our team consists of experienced professionals: marketing and digital marketing specialists, designers, copywriters, lawyers, and customs declarants. We work towards one critical goal – adapting foreign products for successful entry into the target Russian market.

Over 5 years of operation, we have localized and prepared for market launch approximately 609 product lines. Our work is focused on delivering concrete results. We ensure high quality at every stage, meeting agreed-upon deadlines.


About Markussia

We are your partners in product localization for the Russian market.

OUR MISSION is to eliminate barriers between a product and the customer, wherever they may be.

Our team consists of experienced professionals: marketing and digital marketing specialists, designers, copywriters, lawyers, and customs declarants. We work towards one critical goal – adapting foreign products for successful entry into the target Russian market.

Over 5 years of operation, we have localized and prepared for market launch approximately 609 product lines. Our work is focused on delivering concrete results. We ensure high quality at every stage, meeting agreed-upon deadlines.

Full range of services
End-to-End
Turnkey Solutions

Conversion &
Sales Focus

Streamlined Processes,
Fast Results

»
We know every bottleneck and have ready-made solutions. This enables us to launch projects on tight deadlines without compromising quality.

»
We don't just create "pretty" — we create effective. Our packaging and product listings are engineered to boost conversion rates and reduce returns.
You get a single contractor with a full team of experts, eliminating the hassles of recruiting, training, and onboarding. This saves you time, money, and stress.

»
»
Transparency & Communication
not the headache of managing multiple contractors.
You are always in the loop. We speak your language — the language of business and results.

You get a market-ready product
Full range of services
End-to-End Turnkey solutions

Conversion & Sales Focus

Streamlined Processes, Fast Results
We know every bottleneck and have ready-made solutions. This enables us to launch projects on tight deadlines without compromising quality
We don't just create "pretty" — we create effective. Our packaging and product listings are engineered to boost conversion rates and reduce returns.

You get a single contractor with a full team of experts, eliminating the hassles of recruiting, training, and onboarding. This saves you time, money, and stress.

»
»
»
»
Transparency & Communication

You are always in the loop. We speak your language — the language of business and results.
You get a market-ready product
not the headache of managing multiple
contractors.
Get results today!
Get results today!
Expertise
We understand the foreign manufacturer's logic and the Russian buyer's mindset. This allows us to avoid cultural pitfalls and create in-demand products for the market.
»
We create packaging and content that sells, not just informs. This is the key to high conversion and low return rates.
We foresee the challenges that typically delay market entry and know how to navigate them. This means your project will be delivered on time and with guaranteed results.
You receive clear, regular reporting. Every discussion stays practical and focused on: what's been done, what results it's driving, and what's next.
While competitors are still figuring out the regulations, your products will already be selling.
Expertise
We understand the foreign manufacturer's logic and the Russian buyer's mindset. This allows us to avoid cultural pitfalls and create in-demand products for the market.

»
We create packaging and content that sells, not just informs. This is the key to high conversion and low return rates.
We foresee the challenges that typically delay market entry and know how to navigate them. This means your project will be delivered on time and with guaranteed results.
You receive clear, regular reporting. Every discussion stays practical and focused on: what's been done, what results it's driving, and what's next.
While competitors are still figuring out the regulations, your products will already be selling.
We know what we're doing
We know what we're doing
1
3
4
5
2
We analyze your product, target audience, and competitors.
We identify key advantages for the Russian consumer.
We develop a positioning strategy.






We verify compliance with Russian regulations (EAC, GOST standards).
We prepare all required documentation.
We develop legally correct product labels.

We develop packaging design in the Russian language.
We create clear instructions and user manuals.
We produce professional product photos and videos.

We create marketplace-compliant product listings.
We write SEO-optimized, conversion-focused descriptions.
We produce infographics and marketing materials.


We deliver the complete launch-ready materials package.
We provide promotion strategy consulting.
We help generate reviews and refine descriptions & strategy based on initial customer feedback.


4
5
2
We verify compliance with Russian regulations (EAC, GOST standards). We prepare all required documentation. We develop legally correct product labels.
We create marketplace-compliant product listings.
We write SEO-optimized, conversion-focused descriptions. We produce infographics and marketing materials.

We deliver the complete launch ready materials package.
We provide promotion strategy consulting.We help
generate reviews and refine descriptions & strategy
based on initial customer feedback.
1
3
We analyze your product, target audience, and competitors. We identify key advantages
for the Russian consumer. We develop
a positioning strategy.
We develop packaging design in the Russian
language. We create clear instructions and
user manuals. We produce professional product
photos and videos.
4
5
2
We verify compliance with Russian regulations (EAC, GOST standards).
We prepare all required documentation.
We develop legally correct product labels.
We create marketplace-compliant product listings.
We write SEO-optimized, conversion-focused descriptions.
We produce infographics and marketing materials.

We deliver the complete launch-
ready materials package.
We provide promotion strategy
consulting.We help generate reviews
and refine descriptions &
strategy based on initial
customer feedback.
1
3
We analyze your product, target audience, and competitors.
We identify key advantages for
the Russian consumer.
We develop a positioning strategy.
We develop packaging design in the Russian language.
We create clear instructions and user manuals.
We produce professional product photos and videos.
Estimate timeline & budget
Estimate timeline
& budget
Frequently Asked Questions (FAQ)
How long does the full localization cycle take?
Do you work with all types of products?
Can I order just one service, such as marketplace listing preparation?
»
We cover a wide range of categories: electronics, children's goods, home appliances, and much more.
»
»
What if we want to adjust the strategy or add new products during the process?
»
How is reporting handled during the work process?
»
Timing depends on product complexity, industry, scope of work, and urgency. Before starting, we discuss all details with the client and agree on a clear timeline, which is then included in the contract.
You get access to a private project dashboard where you can track the status of all stages in real time.
Flexibility is built into our methodology. Any changes are coordinated through your dedicated project manager. We promptly update the roadmap, assess the impact on timeline and budget, and seamlessly integrate new tasks without compromising the quality of ongoing work.
Yes. For each client, we sign a contract that specifies the exact list of services to be provided. You can order any service individually or as part of a package.
Frequently Asked Questions (FAQ)
How long does the full localization cycle take?
Do you work with all types of products?
Can I order just one service, such as marketplace listing preparation?
»
We cover a wide range of categories: electronics, children's goods, home appliances, and much more.
»
»
What if we want to adjust the strategy or add new products during the process?
»
How is reporting handled during the work process?
»
Timing depends on product complexity, industry, scope of work, and urgency. Before starting, we discuss all details with the client and agree on a clear timeline, which is then included in the contract.
You get access to a private project dashboard where you can track the status of all stages in real time.
Flexibility is built into our methodology. Any changes are coordinated through your dedicated project manager. We promptly update the roadmap, assess the impact on timeline and budget, and seamlessly integrate new tasks without compromising the quality of ongoing work.
Yes. For each client, we sign a contract that specifies the exact list of services to be provided. You can order any service individually or as part of a package.
299 000
МАРКЕТИНГОВЫЙ КОНСАЛТИНГ, ПОДДЕРЖКА
И ПРОДВИЖЕНИЕ:
Стратегия выхода на рынок (1 SKU)
Настройка и запуск рекламы (1 маркетплейс)
Еженедельный мониторинг информационного поля, обработка упоминаний бренда клиента (без учета оплаты доступа к сервису аналитики)
Выкуп товара и размещение отзывов на МП 10 шт. (без учета стоимости товара)
Сопровождение (Ведение ответов на вопросы и отзывы на МП)
МАРКЕТИНГОВЫЙ КОНСАЛТИНГ, ПОДДЕРЖКА
И ПРОДВИЖЕНИЕ:
Стратегия выхода на рынок (1 SKU)
Концепция рекламной кампании
Подготовка семантического ядра
Настройка и запуск рекламы (1 маркетплейс)
Яндекс.Директ
Размещение 5 развернутых отзывов (<1000 симв.) и 5 отзывов (<500 симв.) на рекомендательных ресурсах от лица не аффилированных пользователей
Еженедельный мониторинг информационного поля, обработка упоминаний бренда клиента (без учета оплаты доступа к сервису аналитики)
Выкуп товара и размещение отзывов на МП 20 шт. (без учета стоимости товара)
Сопровождение (Ведение ответов на вопросы и отзывы на МП)
Составление чек листа для ответов на вопросы покупателей
ЮРИДИЧЕСКИЙ КОНСАЛТИНГ И ПОДДЕРЖКА:
Правовой аудит товара
Подготовка документов для регистрации товарного знака в РФ. с учетом оценки обозначения.
Проверка договоров с поставщиками, дистрибьюторами, подрядчиками (С протоколом и исправлениям)
МАРКЕТИНГОВЫЙ КОНСАЛТИНГ, ПОДДЕРЖКА
И ПРОДВИЖЕНИЕ:
USD
USD
Стратегия выхода на рынок (1 SKU)
Концепция рекламной кампании
Подготовка семантического ядра
Настройка и запуск рекламы (1 маркетплейс)+ Яндекс.Директ+ Реклама ВКонтакте+ Реклама в Telegram
Разработка и реализация кампаний с инфлюенсерами (3 автора)
Размещение 10 развернутых отзывов (<1000 симв.) и 10 отзывов (<500 симв.) на рекомендательных ресурсах от лица не аффилированных пользователей
Внедрений агентов влияния на популярных площадках в социальных медиа (5шт.)
Еженедельный мониторинг информационного поля, обработка тематических упоминаний (без учета оплаты доступа к сервису аналитики)
Выкуп товара и размещение отзывов на МП 30 шт. (без учета стоимости товара)
Сопровождение (Ведение ответов на вопросы и отзывы на МП)
Составление чек листа для ответов на вопросы покупателей
от
руб.
999 000
от
руб.
499 000
от
руб.
»
»
»
»
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework


START
(For market testing or 1 SKU)
PRODUCTION MATERIAL PREPARATION
3 320
MARKET LAUNCH MATERIAL PREPARATION
(Digital & Retail)
LOGISTICS & CUSTOMS CLEARANCE CONSULTING
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials.
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires existing global version footage without captions; includes voiceover ordering.
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT:
Product legal audit
Review of supplier, distributor, contractor agreements (no drafting or revisions)
MARKETING CONSULTING, SUPPORT
& PROMOTION
Market entry strategy (1 SKU)
Ad setup and launch (1 marketplace)
Weekly media monitoring and brand mention analysis (analytics service fee not included)
Product purchase and placement of 10 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework

OPTIMUM
(For a product line or serious market entry)
PRODUCTION MATERIAL PREPARATION:
MARKET LAUNCH MATERIAL PREPARATION
(Digital & Retail)
LOGISTICS & CUSTOMS CLEARANCE CONSULTING:
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials.
Rich content (for 1 SKU)
Professional product photography (10 photos)
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires existing global version footage without captions; includes voiceover ordering.
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT:
Product legal audit
Review of supplier, distributor, contractor agreements (no drafting or revisions)
MARKETING CONSULTING, SUPPORT & PROMOTION:
Market entry strategy (1 SKU)
Advertising campaign concept
Keyword research and semantic core preparation
Ad setup and launch (1 marketplace + Yandex Direct)
Placement of 5 detailed reviews (<1000 characters) and 5 standard reviews (<500 characters) on review platforms from non-affiliated users
Weekly media monitoring and analysis of brand & competitor mentions (analytics service fee not included)
Product purchase and placement of 20 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Creation of a customer Q&A response checklist
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework

PREMIUM
(For brands with ambitious goals)
PRODUCTION MATERIAL PREPARATION:
MARKET LAUNCH MATERIAL PREPARATION
(Digital & Retail):
LOGISTICS & CUSTOMS CLEARANCE CONSULTING:
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials + banner.
Rich content (1 SKU)
Product review video (up to 10 min.)
Product unboxing video (up to 2 min.)
Instructional video (up to 10 min.)
Professional product photography (10 photos)
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires source video materials from the global version; includes voiceover ordering.
Development of a landing page / microsite / website section prototype
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT
Product legal audit
Preparation of documents for trademark registration in Russia, including sign assessment.
Review of supplier, distributor, contractor agreements (with protocol and suggested revisions)
MARKETING CONSULTING, SUPPORT &
PROMOTION:
Market entry strategy (1 SKU)
Advertising campaign concept
Keyword research and semantic core preparation
Ad setup and launch (1 marketplace + Yandex Direct + VKontakte Ads + Telegram Ads)
Development and execution of influencer campaigns (3 creators)
Placement of 10 detailed reviews (<1000 characters) and 10 standard reviews (<500 characters) on review platforms from non-affiliated users
Deployment of opinion leaders / agents on popular social media platforms (5 placements)
Weekly thematic media monitoring and analysis (analytics service fee not included)
Product purchase and placement of 30 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Creation of a customer Q&A response checklist
~
11 100
~
USD
5 550
~
USD
USD
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework
START
(For market testing or 1 SKU)
PRODUCTION MATERIAL PREPARATION:
3 320
5 550
MARKET LAUNCH MATERIAL PREPARATION
(Digital & Retail):
LOGISTICS & CUSTOMS CLEARANCE CONSULTING
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials.
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires existing global version footage without captions; includes voiceover ordering
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT:
Product legal audit
Review of supplier, distributor, contractor agreements (no drafting or revisions)
MARKETING CONSULTING, SUPPORT
& PROMOTION
Market entry strategy (1 SKU)
Ad setup and launch (1 marketplace)
Weekly media monitoring and brand mention analysis (analytics service fee not included)
Product purchase and placement of 10 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework
OPTIMUM
(For a product line or serious market entry)
PRODUCTION MATERIAL PREPARATION:
MARKET LAUNCH MATERIAL PREPARATION (Digital & Retail):
LOGISTICS & CUSTOMS CLEARANCE CONSULTING
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials.
Rich content (for 1 SKU)
Professional product photography (10 photos)
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires existing global version footage without captions; includes voiceover ordering.
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT:
Product legal audit
Review of supplier, distributor, contractor agreements (no drafting or revisions)
MARKETING CONSULTING, SUPPORT & PROMOTION
Market entry strategy (1 SKU)
Advertising campaign concept
Keyword research and semantic core preparation
Ad setup and launch (1 marketplace + Yandex Direct)
Placement of 5 detailed reviews (<1000 characters) and 5 standard reviews (<500 characters) on review platforms from non-affiliated users
Weekly media monitoring and analysis of brand & competitor mentions (analytics service fee not included)
Product purchase and placement of 20 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Creation of a customer Q&A response checklist
Adaptation of packaging and labels
Adaptation of technical documentation
Compliance with regulatory framework
PREMIUM
(For brands with ambitious goals)
PRODUCTION MATERIAL PREPARATION
MARKET LAUNCH MATERIAL PREPARATION
Digital & Retail)
LOGISTICS & CUSTOMS CLEARANCE CONSULTING:
Marketplace content (Wildberries, Ozon, Yandex Market). 8 static visual materials
+ banner.
Rich content (1 SKU)
Product review video (up to 10 min.)
Product unboxing video (up to 2 min.)
Instructional video (up to 10 min.)
Professional product photography (10 photos)
Promo video adaptation (1 min, 30 sec, 15 sec, per major platform requirements). Requires source video materials from the global version; includes voiceover ordering.
Development of a landing page / microsite / website section prototype
Supply chain audit (from factory to warehouse in Russia)
Selection and coordination of logistics brokers, carriers, warehouses
Final logistics cost calculation
Timeline and customs clearance control
LEGAL CONSULTING & SUPPORT:
Product legal audit
Preparation of documents for trademark registration in Russia, including sign assessment.
Review of supplier, distributor, contractor agreements (with protocol and suggested revisions)
MARKETING CONSULTING, SUPPORT
& PROMOTION:
Market entry strategy (1 SKU)
Advertising campaign concept
Keyword research and semantic core preparation
Ad setup and launch (1 marketplace + Yandex Direct + VKontakte Ads + Telegram Ads)
Development and execution of influencer campaigns (3 creators)
Placement of 10 detailed reviews (<1000 characters) and 10 standard reviews (<500 characters) on review platforms from non-affiliated users
Deployment of opinion leaders / agents on popular social media platforms (5 placements)
Weekly thematic media monitoring and analysis (analytics service fee not included)
Product purchase and placement of 30 marketplace reviews (product cost not included)
Ongoing support (Managing Q&A and reviews on marketplaces)
Creation of a customer Q&A response checklist
~
USD
11 000
~
USD
~
USD